Abble
A calm, warm brand for mental health startups that sell to employers. Flat colors, soft circles and a friendly serif, with a 12 pages website built, an investor deck, social templates, care documents and stationery made to match.
About this kit
About Abble
The Abble brand kit is a ready-made brand identity for mental health startups that sell to employers and teams. It is warm and trustworthy rather than clinical: flat colors, soft circle patterns and a friendly serif. The kit includes a logo with a horizontal version, mark and app icon, a 19-color palette checked for contrast, Hedvig Letters and Familjen Grotesk type, a 55-slide brand book and over 20 circle patterns. It also has a 12-page website designed in Figma and built in Framer, more than 170 social posts, a 15-slide investor deck, 12 care documents, an invoice and stationery. The Standard license covers one startup or brand; the Premium license adds a version tailored to yours.
Two ways to get one
Make it yourself,
or have it done for you.
Buy the kit, make it yours.
Get everything in the kit with editable source files and customize it at your own pace. Licensed for one startup or brand.
- 01Buy the kitPay by card at a secure checkout.
- 02Download your filesYour receipt email has the download link.
- 03Customize and launchMake it yours in Figma and Framer.
We tailor it, you launch it.
We tailor the logo, colors, website and pitch deck to your startup and hand it back ready to publish.
- 01Book a 20-minute callTell us what you need.
- 02We tailor the kitUsually about 7 working days. Invoiced before work starts.
- 03PublishHanded back ready to go live.
FAQs
Questions about Abble?
We have the answers.
What is included in Abble?
Everything listed on this page, as editable files.
Brand: logo (horizontal, stacked, mark and app icon), 19 contrast-checked colors, typography, 20 circle patterns and a 55-slide brand book.
Website: 12 pages, from the home page to demo booking, designed in Figma and built in Framer.
Socials: profile images for Instagram, X and LinkedIn, X and LinkedIn headers, and more than 170 social posts.
Sales and company: a 15-slide investor deck, 12 care documents (consent, privacy, forms, worksheets and guides) and an invoice.
Stationery: an A4 letterhead, business cards, a DL envelope and a compliments slip.
What does the Abble website include?
Twelve pages: Home, How it works, Care, For managers, Privacy and care standards, Pricing, Customers, a customer story, Journal, a journal article, About and Book a demo. They are written for an HR buyer and designed in Figma, then built in Framer.
Which tools do I need to edit Abble?
Figma for the brand, social, sales and stationery files, and Framer for the website. Abble’s fonts are Hedvig Letters Serif and Familjen Grotesk, both free on Google Fonts.
Who is Abble for?
Mental health startups that sell to employers, especially to teams of about 10 to 500 people. The look is calm and warm, and the website speaks to the person buying. A license covers one startup or brand.
Are the numbers, quotes and clinical wording in the kit real?
No. Every figure, customer quote and clinical, privacy or legal statement is a clearly marked placeholder, so you can see the layout. Replace them with your own verified material before you publish. You are responsible for the accuracy of what you publish.
Can I change Abble’s logo and colors?
Yes. Kits are built to be edited, not rebuilt. Swap the logo, colors, images and words, and because Abble is one system, a change in one place carries through the rest.
Can you customize Abble for my startup?
Yes, that is Done for you. Book a call, tell us about your startup, and we tailor the logo, colors, website and pitch deck, then hand it over ready to publish.
Talk to us
Not sure yet?
Tell us what you need.
Replies within 12 hours · Dubai time (GMT+4)